The longest tapas bar in the world, communication success of ACH Cambre

Makro World Record

This weekend, the Guinness Record has been beaten in Seville to the longest Tapas Bar in the World, with a length of almost 600 meters. It is an initiative organized by MAKRO and that has had the communication collaboration of ACH Cambre.

To achieve this, 300 Sevillians innkeepers have elaborated more than 45,000 tapas, forming a bar of almost 600 meters between the bridge of San Telmo, the Torre del Oro and the bridge of Triana. During the event, each innkeeper has offered a tasting of three tapas, elaborating 50 units of each of them. subsequently, in recognition of their involvement with the initiative, a Guinness certificate has been given to each participant

In this unparalleled event, ACH Cambre has had the pleasure and responsibility to carry out the communication strategy. The results can not be better, because it has been able to impact on the most important media in Spain.

Telecinco, Antena 3, La Sexta, Cadena Ser, EFE, Europa Press, ABC, La Razón or 20 minutos were some of the media that have echoed this event, which has brought together some 300 innkeepers and a wide representation of attendees, who were able to enjoy the more than 45,000 tapas made.

At the same time, this initiative has generated great expectations in social networks, being Twitter’s trending topic in Spain for a few minutes.

Peter Gries, CEO of Makro España, has thanked all the innkeepers for their participation in the event and wanted to emphasize that this initiative “is part of Makro’s commitment to keep the innkeeper seeing in us the partner they can count on. and so, year after year, we can continue to celebrate with pride the Día de la Hostelería as a big national feast day. ”

The event has received the institutional support of Javier Torres, director of tourism planning of Seville, who has highlighted the relevance for the city of this type of actions, which drive and confer greater international recognition to the tapa. “the tapa is a sign of unmistakable identity of the gastronomy of our city. In fact, the Ibero-american Academy of Gastronomy has declared Seville Capital of the Tapas culture for the years 2018 and 2019, a symbol that combines tradition and gastronomic innovation”, he said.